In total, how much you would like to earn in sales from your event (not including Sponsor + VIP Revenue)
In dollars, what amount you do you anticipate would be brought in through VIP or Sponsor Revenue
How much will you charge your clients to invest in your program/system?
On average, 20% of gross earnings from an event should apply to studio fees, marketing, travel, and team expenditures
What percent of your audience will purchase your offer?
Rule of thumb: A fair estimate of a conversion rate is 15-25%, we suggest an average of 20%
A good show rate is about 30-40% for a warm audience, but can dip to 20% for a cold audience. We suggest an estimate of 25%
For your event to net $, here is your Audience Math...